Thursday, March 7, 2013

When celebrity "revives" in advertisement..

What can be more attractive and secure than making advertisement with successful and popular celebrities? Moreover when these celebrities are long dead?.....

Mars Chocolate UK makes a video with charming Audrey Hepburn who died 20 years ago. Beautiful actress advertises a chocolate "Galaxy" in old 50-s style. The sons of popular actress Sean Ferrer and Luca Dotti gave the permission to use Hepburn's representation in the video. They said that their mom would be happy to play in a video because chocolate was one of her biggest pleasures in life.



Soundtrack to the commercial was popular "Moon river" from "Breakfast at Tiffany"'s movie which is the most recognizable film with Hepburn.

Audrey Hepburn was used not only in this single advertisement, Japan advertisers consider the actress as their national star and like to use her representative in different advertisement campaigns.
The advertisers of "Kirin Afternoon Tea" used shots with Audrey in different movies and just changed the background. Truthfully saying, computer graphic is really noticeable there and it makes commercials quite estranging.

Links to the commercials of "Kirin Afternoon Tea":
1. http://www.youtube.com/watch?v=eaTlfFgRrtM&list=PLC2D086C5597ECD77
2. http://www.youtube.com/watch?v=lYLwSyhPIec&list=PLC2D086C5597ECD77&index=3
3. http://www.youtube.com/watch?v=0q0tuCf5JVA&list=PLC2D086C5597ECD77

The last advertisement that I found with the beauty Audrey in it was the commercial by the manufactor of cars Lancia Musa. The designers also used shots from Hepburn's films. They have changed not the whole scene, but only some details in it. Heroine of Audrey comes to the "Tiffany & Co"'s magazine not in yellow taxi cab, but in white luxurious limousine. 


On the background we can see the Lancia Musa automobile.
What else to say?
Audrey is trully amazing!



The Lancia Musa commercial can be found by the following link: 
http://video.yandex.ru/#search?text=Lancia%20Musa%20audrey%20hepburn&where=all&id=13738894-11-12

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